The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses reach for adjectives when they name their sizes. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes much easier to read. The number in a model name is its width, in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve inches. That one fact does more practical work than any amount of styling copy, and it runs through this explainer from start to finish.
The system runs further than the flagship alone. It takes in Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the tell: nobody writes 15.75 unless the figure is meant to be read literally. Below: how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated plainly
The number in the name plus the word inches hands you the width of the bag. That is the whole system, and it holds consistently enough ysl shoulder bags across the numbered families to count as a rule rather than a coincidence. It is unusually honest labelling, because it closes the gap between what a size sounds like and what it measures. A Small from one house can be roomier than a Medium from another, but ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than guessing. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.
| Model name | Size number as width | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Name gives the width; measurements not listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, the exception to the rule |
| Margaux 17 | 17 in | Roughly 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | Not officially published |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Only the width, taken from the name |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive piece; not listed officially |
| Sofia 10 | 10 in | Archive piece; not listed officially |
What the number does not tell you
Width is one dimension out of three, and the other two do not scale with it in any reliable way. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a straight scaling of the smaller one. What changes is the height, which gains two inches, and the width, which grows by the same. What that means in use is that a size up adds a taller opening and more length rather than extra depth. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference narrower than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number keeps to itself. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to handle the rest. Interior fittings differ between them as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details shape how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to understand what it does.
The Margaux Shoulder 12, where the rule bends
One current model breaks the pattern and it is worth saying clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand gives its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification do not match, so the number is functioning as a family size rather than as a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. Generalise the lesson, then, and use the number as a starting point before confirming against published dimensions and committing. Where a listing gives no dimensions at all, treat the number as a pointer rather than a measurement.
What each width actually holds
Turning inches into daily use is the step most guides omit. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick kit, which is where the Sofia 8.75 and the small clutches sit. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, where documents and a tablet are no longer a squeeze. At seventeen inches, as on the Margaux 17, you are into weekend and travel country rather than everyday use.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.
Price tracks width, but material moves faster still
The two track each other, size and price, though less sharply than you might assume. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a considerably larger step for the same two inches. Larger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The unnumbered bags
A good deal of the line sits outside this system, and mixing the two conventions is where the trouble starts. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size indication at all. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are orientation shorthand, habitually read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
The practical value of a literal sizing system is that you can try it before you buy. Measure a bag you already own and like, and compare its width with the number in the model name you have in mind. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft construction. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement implies. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one works better. That trade-off, not the number itself, is the true choice in front of you when you buy row handbags in a numbered family.